Services

Consumer Monetization

Our expertise lies in helping clients convert website traffic into new revenue streams. Through revenue-share programs, effective list management, and effective multi-channel marketing campaigns, our clients can monetize traffic at a higher rate and achieve strong financial results.

eCommLink uses a multi-channel marketing approach to help you reach the consumers most likely to respond to your messages. This includes traditional online marketing services like email, real-time consumer response, and monetizing websites, as well as off-line programs such as direct mail, radio, DRTV, mobile marketing via WAP and text messaging, and call center tele-sales.

Real-Time Solutions

There are a variety of real-time monetization strategies that can be employed in response to consumer online behavior and your decisioning rules. Using our proprietary, event-driven multi-channel consumer response systems, eCommLink can capture and monetize data throughout the consumer cycle. Whether you are interested in offering new products to good consumers, offering non-competitive products and services to consumers that you have a favorable relationship with, or monetizing consumers that you have acquired but not funded, eCommLink can design, deploy, and manage the monetization process.

Mobile Marketing Solutions

The number of consumers using a cell phone as the main phone number in loan applications is approaching 50 percent. This is an untapped communication channel that has proven to be highly effective, with over 98 percent delivery of text messages resulting in conversions over 15 percent. Consider the impact on reactivation marketing and data monetization. This is a valuable new marketing strategy.

Email Programs

Email is a traditional communication strategy to monetize data and can be grouped into two categories:

• Transactional email

  This is an email sent in response to a consumer communication and can be used as a non-spam email to communicate with the consumer and promote alternate offers if the consumer opts in to your communication. These mails are sent real time and can be very effective in monetizing consumers.

• Marketing email

  This mail is the one that is usually associated with SPAM complaints and must be managed effectively to ensure delivery and also to eliminate the SPAM issues and the adverse results of those complaints. eCommLink and its partners are effective marketers that ensure that you receive the benefits of email communication and not the repercussions.

As a leading provider of integrated transactional email marketing solutions, our solutions specialize in delivering highly targeted messages to current or prospective customers. Using the latest in creative, marketing techniques and supporting technologies we can design, build and execute campaigns that get the most out of email marketing.

Direct Mail Program

Direct mail continues to be reliable source of leads and monetization opportunities. eCommLink will develop, design, print, and fulfill your direct-mail campaigns, using proven methods to guarantee the greatest responses. The consumer response and conversions for these campaigns can be managed by your company or by the eCommLink direct response call center.

Call Center Programs

Our state-of-the-art inbound/outbound call center can fulfill applications, chase dropped online applications, as well as sell, and cross-sell and up-sell any kind of financial product to your customer. Our call centers are fully integrated into Internet applications and marketing communication systems and use the latest call-management solutions for maximum productivity.