Services

Trigger and Event Marketing

eCommLink offers trigger marketing services and solutions developed to enhance up-sell and cross-sell opportunities and improve customer targeting, including the ability to predict the next best consumer offer.

Based on a set of conditional rules, our event-triggered marketing program Nirvana automatically triggers strategic follow-up transactions, marketing events, alerts, and reminders - all designed to help businesses with lead generation, lead qualification, and customer development.

Our solution automates all marketing processes and actions such as sending text messages, emails, or scheduling phone calls in response to marketing events. These events, or "triggers," can be configured based on cascading events that may involve a customer response, lack of response, or denial of a purchase opportunity. Some examples of these "triggers" include:

• Up sell

  Offer your customer a better, higher-value product or service

• Cross sell

  Offer your customer a complementary product to purchase

• Modified resale

  Offer your customer an improved product or service

• Down sell

  Offer your prospect another offer if they don't qualify for the existing offer

What makes eCommLink's event-triggered marketing solution unique?

• System constantly mines its data repository for events that require action
• When a "triggerable" event occurs, our Nirvana system will perform an action based on predetermined rules
• Allows you to reach more customers faster, thus improving your revenue

Key Benefits

• Provides real-time, rules-based marketing within management
• Predefined events and triggers are specified with eCommLink's Nirvana system
• As actions occur on the Internet or within your application, they are recorded within the Nirvana repository
• Enhances customer loyalty
• Provides opportunities for cross sell, up sell, down sell - all which generate new revenue